Industry: Professional Business
Finding a law firm’s brand
voice in its New York roots
Assignment
Wrobel Markham Schatz Kaye & Fox LLP is an AV-rated full-service law firm in New York City with real on-the-ground litigation experience in all New York City courts and arbitration forums and in all business areas central to the city including the financial, publishing, fashion and restaurant industries. Following a change in their name and address, Wrobel Markham Schatz Kaye & Fox LLP hired LMD Designs to develop an entirely new brand identity system.
Approach
Guide and work with the leadership team on every aspect of brand development
Design a new logo emphasizing the interlocking of their various business services
Develop a full visual system based on brand positioning
Create brand guidelines to introduce and strengthen the new brand
Impact
Clients and colleagues reacted positively to the transformation
Implementation of the new brand included beautifully engraved letterhead, high-end business cards, labels and advertising about the new move
Services
Research
Strategy
Communication
Content strategy
Creative direction photo shoot
Design
Interactive experience
Project implementation
Print publication
Service design
