Industry: Water Technology
Adding luster to an
innovative branding
Strategy | Branding | Brand Idenitiy | Creative Direction | Web Design and Development | UI/UX | Brand Launch |
Brand Identity and brand guide,
Assignment
Silver Bullet is a privately owned water treatment system that uses innovative technology to clean cooling tower water faster, safer, more efficiently and affordably than conventional systems that use harsh or noxious chemicals. The system is currently used in over 100 facilities nationwide ranging from hospitals and hotel chains to NORAD, the most secure facility in North America.
Approach
Reinforce brand positioning that Silver Bullet is a professional technology company with an innovative and superior solution to water treatment
Imbue the brand with a masculine brand voice and strong technological imagery to appeal to a predominantly male audience in both the website and all sales and marketing materials
Redesign the website to quickly and clearly communicate what Silver Bullet water treatment is and how it is far superior to conventional water treatment solutions
Organize the site so end-users and water treatment companies can easily navigate and access the information that is relevant to them
Impact
Clients responded well to the new brand and applications
Business from the hospitality and agriculture sectors increased significantly
The U.S. Department of Energy’s National Renewable Energy Laboratory (NREL), 25th Industry Growth Forum awarded the company its coveted national Best Venture award
Collaborations
KCSA team
Theresa Valenti Director of Marketing
Joseph Scpton CFO
Jason Mayde Director of Interactive
& Information Technology
Chris Mosera Photo shoot
Services
Research
Strategy
Communication
Content strategy
Creative direction photo shoot
Design
Interactive experience
Project implementation
Print publications
Interactive experience
Social media
Consultation
