Industry: Career Coaching & Training

Cultivating the Ignition Coaching brand to align with global trends and international diversity.

Project Story

Ignition coaching approached LMD to increase the brand visibility and performance.

Understanding the changing trends and shifts in the business coaching industry from ‘wellness’ to ‘resilience’ required innovative thinking; the 'Ignite' trend was already at the risk of over-saturation which would prevent Ignite Coaching from distinguishing itself within its field.

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Assignment

Ignition Couching LLC, is New York-based business, with locations in Hong Kong and London, helping executives, teams and organizations increase resilience, interpersonal skills and performance in work and in life.

Organizations contract with Ignition Coaching to provide coaching that leads increased efficiency and effectiveness through promotion of professional wisdom, interpersonal skills and emotional intelligence. The result is improved organizational performance.

Impact

Branding and website increased the business digital presence by 75%
Branded icons, graphics and info-graphics prompted Ignition to develop short targeted videos campaigns
The website is successfully managed internally
Founder Kully Jewell was selected to develop programs for Tesco and Deloitte teams

“LMD created the Ignition Coaching brand refresh and website. LMD guided us to decipher our business goals into a new brand story. The re-branding project increased our visibility in the international landscape and supported us to clarify our strategic global vision for the next 3-5 years. With Limor’s, strategic, divergent thinking, her clear insights helped to create thoughtful creative solutions. We now have a new global brand & website which is aligned with our core services, target clients and differentiates us from our competitors.

LMD is a fabulous agency and I have no hesitation in recommending Limor Morgenstern for Branding, Rebranding and Webdesign services.

Thank you for the fabulous brand and website!
”

— Kully Jaswal CEO/Founder

Identifying the scope of work:

Ignition realized they needed not only a new website, but to tell the story of their brand and expanded offerings. LMD developed a stack of info-graphics, icons and branded applications that allowed the brand to discover new channels for marketing.

Why Resilience:

Given the increasingly volatile and the constantly changing work/life environment, resilience coaching provides tools to improve work/ life situations.