Assignment

Based in Melville, NY, BioRestorative Therapies is quickly becoming a leader in the development of medical procedures that use cell and tissue protocols. The company hired KCSA and LMD Designs to create a brand and website that would highlight the company’s innovative techniques; particularly two major stem cell treatments they developed, while allowing the website to evolve as the company continues to grow.

Approach

• Prioritize key brand assets and identify the brand elements that will communicate these assets clearly and quickly to all internal and external stakeholders
  

• Create a vibrant website with strategic color coding to enhance the brand message and simplify usability

• Convey the company’s stem cell initiatives in a clear, simple and scientific-looking manner suggestive of an x-ray

• As stem cell research continues to be strong, the website has effectively increased the company’s visibility in the biotech industry

• Marketing and sales teams say the new brand identity and website have improved stakeholder engagement

• The brand and comprehensive website have transformed the way the company is perceived by the investor community

• The company went public soon after launching the website

• The BRTX website continues to offer investors complete information regarding recent initiatives, news and the company’s well being