Industry: Professional Business | Real estate | Interior Design Photography
Business Strategy | Branding | Website Design and Development |
Real estate photography studio that is taking over New York.
Project Story
Greenhouse NYC re-branding and website development included:
Discovery and exploration to identify the competitive landscape
Analyze and pinpoint target audience to increase user engagement with the brand
Identify white space in Virtual Staging services and help the client identify growth potential
Strategize with the team on potential growth segments in the real estate and remodeling industry
Develop a full visual system based on brand positioning
Create brand guidelines to introduce and strengthen the new brand
Assignment
GreeneHouse NYC founder and her team hired LMD
to realize their re-brand vision. The objective was to build up the existing brand, reconstruct the website, and expand the company’s digital reach.
Color coding for each highlights the brand offering
and creates great opportunities for digital marketing
Brooklyn-Based Photography Studio is Capturing the Interiors of New York City’s Luxury Properties
Impact
Identified new revenue streams and growth potential
Strategic plans to expand services to the remodeling and interior design field, directly to architects, and to help local professionals improve their case studies and presence in the digital space
High-end brand applications and business cards
Expanded digital presence on social media channels
The team and LMD have been consistently updating the website
2019 - GreeneHouse NYC created a new blog that posts case studies that are shareable to various social media channels
Studio web presence expanded dramatically as evident by the Google business page
Strategically expanding the brand story on every touchpoint
Services
Business Strategy
Branding
Brand Identity
Website Content Creation
Website Design
Website Development
Collaborations
Content :Victoria Lesser, LabV